Omni Spine & Joint

Creating a clear digital patient journey for a multi-location pain
management practice.

Industry:
Spine, Joint & Interventional Pain Management

Focus

Patient education, treatment clarity, local search visibility,
multi-location awareness and appointment conversion.

Challenge

• Simplify complex pain management treatments so patients can understand
  their available care options.
• Communicate services to chronic pain, auto injury and workplace
  injury patients.
• Improve digital visibility for the Riverview and Clearwater
  locations.
• Create clearer pathways from a patient’s pain concern to appointment
  booking.

What We Did

• Redesigned the website around patient needs, pain conditions and
  treatment journeys.
• Created dedicated pages for neck pain, back pain, joint pain,
  sciatic pain and thoracic pain.
• Developed separate communication pathways for chronic pain,
  auto accident injuries and workers’ compensation cases.
• Highlighted the practice’s specialists, locations, insurance options
  and minimally invasive treatments.
• Added clear phone calls, scheduling options and appointment-focused
  calls to action.
• Created local and treatment-focused website content to support
  organic search visibility.

Growth Approach

• Structured content around the questions and concerns patients search
  for before choosing a pain management provider.
• Created dedicated journeys for chronic pain, accident injury and
  workplace injury patients.
• Strengthened location relevance for Riverview and Clearwater.
• Positioned the practice’s double board-certified specialists and
  minimally invasive approach more clearly.
• Added appointment touchpoints throughout important treatment and
  location pages.

Services Delivered

• Website Revamp
• UI/UX Strategy
• Healthcare Website Content
• Local SEO
• Treatment Page Strategy
• Conversion Optimization

Impact Delivered